Packaging | Branding
Creative Image Systems
Adore Creative Image Systems is a hair dye company based in Ontario, Ca that has successfully gained recognition in numerous beauty supply stores. Adore provides the opportunity for people of all ages to express their creativity and uniqueness through their common denominator, hair.
Client:
Adore Creative Image Systems
Role:
Branding & Packaging Designer
Year:
2022
Challenge
The goal was to create a modern, creative, and fun brand for Adore Creative Image Systems. The initial logo contained a variety of inconsistencies, starting with the name and usage of the brand. The second issue was the spacing, sizing, and color of the logo. There are three types of hair dye that this company sells. The current distinction is the color and size of the bottles and the overall description layout. The final challenge is maintaining the brand consistency and quality. Though the images on their website are of high quality, all the elements seem to be standing alone.
Original Packaging
Concepts
Using their unique, short name. These concepts emphasize different ways that the represent hair dye; droplets that leak on your face, hair curls as it absorbs the dye, or the tangles that form in the process.
Proposed Packaging
Proposed Branding
Proposed Web Pages
Outcomes:
Through creative strategy, I enhanced their logo to maintain a youthful, modern, and unique look. With this rebrand, Adore Creative Image Systems is able to stand out from their competitors and maintain brand consistency within their products and their website.