The primary objective of this project was to showcase the sense of community, the wealth of resources, and the abundant opportunities available to transfer students at CSUN. With a focus on creating cohesive branding across all materials, including flyers, website, and marketing collateral, the goal was to establish a distinct identity that resonated with the campus while highlighting the event’s unique offerings.

These ideas were pitched to peers, directors, and supervisors, aiming to enliven the event and intruidge design for transfer students.

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The primary objective of this project was to showcase the sense of community, the wealth of resources, and the abundant opportunities available to transfer students at CSUN. With a focus on creating cohesive branding across all materials, including flyers, website, and marketing collateral, the goal was to establish a distinct identity that resonated with the campus while highlighting the event’s unique offerings.

Amidst the pandemic’s challenges, our visually compelling approach lured in 156 students into our campus community. This influx not only revitalized our environment but also provided a lifeline for transfer students through the HERE Center and other campus organizations. We’re thrilled to offer a supportive network for every newcomer at CSUN, ensuring they thrive in their academic pursuits.