Adore Creative Image
Systems
Client:
Adore Creative Image Systems
Role:
Graphic Designer, Web Designer
Programs:
Illustrator, Adobe XD, Adobe Dimensions
Description:
Adore Creative Image Systems is a hair dye company based in Ontario, Ca that has successfully gained recognition in numerous beauty supply stores. Adore provides the opportunity for people of all ages to express their creativity and uniqueness through their common denominator, hair.
Process:
The goal was to create a modern, creative, and fun brand for this company. The initial logo contained a variety of inconsistencies, starting with the name and usage of the brand. The second issue was the spacing, sizing, and color of the logo. There are three types of hair dye that this company sells. The current distinction is the color and size of the bottles and the overall description layout. The final challenge is maintaining the brand consistency and quality. Though the images on their website are of high quality, all the elements seem to be standing alone.
Outcomes:
Through creative strategy, I enhanced their logo to maintain a youthful, modern, and unique look. With this rebrand, Adore Creative Image Systems is able to stand out from their competitors and maintaining a brand consistency within their products and their website.
Initial Concepts
These concepts were to maintain the original feel of the brand, while also adding modernity and creativity.
Packaging
Original Packaging
Updated Packaging
Original Packaging
Updated Packaging
Finalized Branding
Proposed Web Pages
